01
Forecast
120+ signals. One model per store.
Weather, holidays, school breaks, weekdays, promotions, seasonality, local events — Freshflow reads it all. Censored history (days the shelf was empty) gets rebuilt into true demand.
AI replenishment, built for fresh
Fresh deservesits own intelligence
Europe's first AI replenishment for fresh departments — sitting on top of the systems you already have. Full shelves, less waste, more profit.
EDEKA*Carrefour*IntermarchéStroetmannVOLG
Independently operated EDEKA and Carrefour stores.
Freshflow is more than just a forecasting tool. Forecasting's the warm-up. The ordering decision is where the magic lies.
Standard forecasting & replenishment? Doesn't work in fresh.
Conventional systems were built for barcoded products with stable inventory. Fresh plays by different rules — and suggestions get overridden more than half the time. That's where Freshflow comes in: a fresh-specific intelligence layer on top of the system you already run.
01
Inventory inconsistencies
ERP says 10. Only 4 are saleable. Every order is a guess.
02
PLU chaos
5 apple varieties, 1 code. Organic mis-scanned as conventional.
03
Variable shelf life
Strawberries: 1–3 days. Potatoes: weeks. One system can't treat them the same.
04
Staff turnover
Veteran produce manager retires, trainee takes over — waste doubles overnight.
05
Weather, season, promotions
30°C and watermelons fly. Rain and nothing moves. Promotions cannibalize the SKUs next to them. Different every day.
06
Local suppliers
Up to 50% of goods arrive without clean receipts. Half your inventory is blind.
One AI, built for fresh. From forecast to final order.
Explore Freshflow02
Inventory
Not what the ERP says. What's actually there.
Freshflow simulates saleable inventory — spoilage, shelf life, scan errors, unrecorded write-offs. The order math runs against what's actually on the shelf.
03
Optimization
The forecast is just the start. Margin is the goal.
Strawberries: order cautious — high spoilage risk. Bananas: order aggressive — empty shelves cost more than leftovers. Every SKU priced for its cost asymmetry.
04
Freshflow App
Built for the produce manager. Not the IT team.
Open the app at 8am. The Co-Pilot has already done the work — order proposals waiting, exceptions flagged. Approve the rest in a tap.
Outcomes
What we achieve in stores.
These are the five things every retailer comes to us for. Numbers are measured per store against the pre-Freshflow baseline.
up to30%less waste
Per store, measured vs. baseline.
up to4%more revenue
More on the shelf when it matters.
93%acceptance rate
of the AI's order proposals are accepted by staff.
Fresher products.
Less time on shelf, better quality in the basket.
Independent of skilled labour.
Trainee or veteran — same result on the shelf.
Customer voices
Hear it from the operators on the shop floor.
From the C-suite
“We've radically improved our fresh process. More inventory turns, less waste, more freshness.”
Bastien GelinCEO · Groupe Yabe · one of France's largest Carrefour multi-store groups
From the EDEKA partner
“In fresh produce, there is still no one out there who can do real auto-replenishment — not even close. Freshflow is systemically the only player on the market.”
Jörg WolfMD & Board · Stroetmann · 70 EDEKA stores
From the store owner
“With Freshflow we cut our waste in half overnight — without losing a single euro of revenue. On top of that, I save an hour every day.”
Michael PessiosStore owner · EDEKA · 3 stores
From the store owner
“Finding an experienced fresh-produce specialist today is almost impossible. With Freshflow, any temp orders as cleanly as a 30-year veteran — and we've cut our waste by 30%.”
Steffen SieglStore owner · EDEKA Bad Fallingbostel
From the store manager
“Our waste dropped from 3.8% to 2.4%. An order takes 20 minutes instead of 90. I don't see a single reason to ever go back.”
Maik MüllerStore manager · EDEKA Altenburg, Dannenberg
Onboarding
Live in weeks. Sits on top of your existing systems.
Lightweight integration on top of the forecasting & replenishment you already run — it adds to your systems instead of replacing them, with no migration project. As an SAP Partner, we work with whatever you've got. Most customers see their first order suggestions within weeks.
- 1 hour
Online kickoff.
Project starts. That’s it.
- 4 weeks
AI trains on your store.
Your store’s AI. Zero effort on your side.
- 1–2 days
Freshflow team on site.
Staff training.
- Day 1 onwards
Freshflow runs in daily ops.
Support via Messenger, phone, email.
Light-touch integration.Pays for itself within 6 months.Live in stores across Europe.
Book a demo
Fresh deserves its own intelligence.
We'll show you what the system looks like in a store similar to yours — and what results you should realistically expect.
Duration30 minutes
Time to first results6–8 weeks
Setup effortWeeks, not months
Infrastructure changesLightweight
Live acrossEurope