Freshflow featured on French national TV:
AI solutions to optimise fresh and minimize waste
We don’t often see supermarket operations featured on prime-time news, but that’s exactly what happened when France’s TF1 evening news recently covered how grocery stores are using technology to work smarter with fresh produce. The segment highlighted solutions that help stores waste less, sell more, and save time.
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The Three Biggest Challenges in Fresh Produce Management
Managing fresh produce remains one of the biggest challenges for supermarkets:
Up to 30% of fruits and vegetables end up as waste before they’re sold
Empty shelves at busy times mean missed sales opportunities
Ordering is inefficient and can generate better results with a data driven approach
The news piece showed how some stores are now using simple but effective data tools to make better ordering decisions.
How Freshflow Fits Into the Picture
Among the solutions mentioned was Freshflow, which helps stores:
Cut waste by adjusting orders based on what actually sells, current weather, and local shopping patterns and more data points.
Keep shelves stocked when it matters most (like weekends and promotions) without overordering
Free up staff time with automatic order suggestions that remove the guesswork
Today, Freshflow is already helping hundreds of stores across France and Germany, including well-known chains like Carrefour, Intermarché, and EDEKA, work more efficiently.
Source: TF1, Journal de 20h, October 4, 2025.
Illustration: TF1, Journal de 20h, All rights reserved.